1:1 link
Each click is tied to the recipient record that received the unique link.
Measure engagement after delivery
SMS link tracking and retargeting audiences
Turn each campaign link into a measurable signal: a unique link per recipient, click time, campaign, device and browser context, then retargeting segments based on real interest.
4 core signals
Recipient, campaign, click time, and device/browser context when available.
Click to outcome
Connect a click to a visit, form, or order on the landing page or in the CRM.
How smart tracking works
A different link for each recipient, without changing the message experience
When tracking is enabled, we create a short redirect link unique to each recipient record and retain the campaign, link, and destination IDs. On click, the event is recorded before the person is sent to the intended page.
The event can include click time and timezone, link and campaign IDs, plus the User-Agent used to classify device type, operating system, and browser. Privacy settings or browsers may limit detail, so we report what was collected rather than guessing a person’s identity or phone model.
- ✓Recipient ID tied to a permissioned list
- ✓Campaign, link, and creative IDs
- ✓Click time and timezone
- ✓Device and browser classification when available
Business impact
Identify interest, then give it a more relevant next step
Separate recipients who only received from those who clicked, reached an important page, or submitted an inquiry. These layers turn campaign decisions into reviewable behavior rather than message volume alone.
Build segments such as clicked but did not submit, visited pricing, clicked more than once, or engaged with a specific offer. After honoring consent and opt-out rules, use them in the CRM or advertising platforms for a different message, offer, or timing.
- ✓Clean inactive numbers from the list
- ✓Improve copy, call to action, and landing page
- ✓Retarget interested people without blind resends
- ✓Compare cost per visit and inquiry, not delivery alone
Measurement board
Practical numbers to monitor in every campaign
Start with four layers: sent, delivered, clicked, and business outcome. Then compare segments, creative versions, and timing, using a holdout or phased test when the business needs the true incremental effect.
We do not promise a fixed retargeting percentage. Improvement depends on list quality, offer, page, frequency, market, and permission. We report actual numbers and distinguish attributed clicks from proven incremental outcomes.
- ✓1 unique link per recipient when enabled
- ✓4 core signals for engagement analysis
- ✓3 transitions: delivery → click → outcome
- ✓90%+ target certainty for a controlled lift study—not a performance promise
Privacy and responsible use
Useful measurement without turning a link into open-ended surveillance
Use tracked links with a list that has a lawful basis for contact, explain the purpose, honor opt-outs, and keep retention limited. A link identifier does not invent a name or phone number.
Tracking can be disabled for sensitive campaigns or replaced with a generic link. Keep sensitive data out of links, User-Agent values, and logs, and review what may be shared with the CRM or ad platforms before activation.
Implementation steps
How we prepare and launch the service
We review the use case and requirements, then test the setup before production sending begins.
- 01Define the goal
Visit, inquiry, booking, or re-engagement.
- 02Prepare links and segments
Template, campaign, recipient ID, and clear destination.
- 03Test the redirect
Verify logging, speed, and destination on mobile.
- 04Analyze and retarget
Compare clicks and outcomes, then run a relevant follow-up.
Information we need
Share these details for an accurate proposal
These details help us confirm pricing, requirements, and the right operating model from the first conversation.
- 01List source and permission basis
- 02Campaign goal and landing page
- 03System that will receive events or segments
- 04Retention period and access roles
Frequently asked questions
Straight answers about the service
Does the system know the name of the person who clicked?+
A unique link can associate the click with the recipient record it was sent to when that record exists in the permissioned list and integration. We do not infer a new name from a device alone.
Can we see the phone and browser type?+
We can often classify device, operating system, and browser from the User-Agent, and a phone model may be available when the browser sends it. Some browsers and automated scanners hide these values.
Can everyone who clicked be retargeted?+
A click segment can be prepared, but activation depends on permission, market rules, the advertising platform, and the CRM or ads integration.
Does the feature guarantee double the return?+
No. It makes interest measurable and improves decisions. We prove incremental impact with testing and a comparison group instead of applying a generic percentage to every campaign.
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